Words by Krsna Mehta
The world of interior decor is on the verge of a profound transformation, as it embraces a trio of key elements shaping the future: sustainability, technology integration, and personalised living spaces. These pillars will redefine how we perceive and interact with the environments we inhabit.
As the decor industry propels itself forward, sustainable luxury, cutting-edge technology, and the drive for individualised experiences will play pivotal roles in shaping the spaces we call home. The decor industry is on the cusp of exciting changes in the near future, with a wave of groundbreaking innovations poised to revolutionise the field.
Embracing sustainable luxury: A greener path to opulence
In the future of decor, the concept of luxury is being redefined. It is no longer solely about opulence and extravagance but also about sustainability. Eco-conscious materials, energy-efficient designs, and a commitment to minimising environmental impact are at the forefront of this revolution. Sustainable luxury is not only about preserving our planet, but also ensuring a healthier and more harmonious living environment.
High-end decor will be characterised by eco-friendly materials, innovative recycling, and the incorporation of nature into design. This represents a significant shift towards a more responsible and ethical approach to luxury in interior design. Sustainability is going to be a key player, with more emphasis on eco-friendly materials and practices. Expect a fusion of technology and design, with smart home integrations becoming a norm in decor. From smart furniture that adjusts based on user preferences to augmented reality applications allowing customers to virtually visualise products in their spaces, technology will enhance the overall decor experience.
Unleashing the power of personalisation: A continuing trend in consumer behaviour
Personalisation is a growing trend that will continue to shape the industry. Customization options will likely expand, allowing consumers to tailor decor items to their specific preferences. This could range from choosing materials and colours to incorporating personalised elements, creating truly individualised spaces.
Personalisation has become a hallmark of modern decor, and the future will only amplify this trend. Interior spaces will be a reflection of individual preferences, lifestyles, and stories. Customisation will extend beyond furniture and colour choices; it will encompass the very layout and structure of our homes. With the aid of AI and data-driven design, spaces will adapt to our daily routines, providing optimal comfort and functionality. Homes will become a canvas for personal expression, showcasing our unique tastes and identities. The idea of a one-size-fits-all living space will become obsolete, making room for designs that truly resonate with the people who inhabit them.
Technology influencing the decor industry
Technology has revolutionised the decor industry by reshaping the way consumers approach decor selection, purchase, and customisation. From the use of VR and AR to enhance the shopping experience, to the integration of smart technology, and the rise of sustainable practices, technology is a driving force behind the industry’s evolution. Consumers now have more control, more options, and greater accessibility to innovative decor solutions, ultimately leading to a more dynamic and customer-focused decor market. The future promises even more technological innovations, further blurring the lines between aesthetics, functionality, and sustainability in the decor industry.
Consumer behaviour evolving in terms of decorating their spaces
A transition is on the horizon, where decorating will become more deliberate and conscious. Buyers will distance themselves from impulsive buying and instead concentrate on shaping spaces that hold significance and serve a specific purpose. The emotional attachment to the items in one’s living space will gain significance, prompting individuals to put resources into decor that narrates a tale and enhances their overall sense of well-being.
Consumer behaviour in decorating living spaces is continually evolving, influenced by the growing emphasis on sustainability, personalisation, the integration of technology, and the role of social media and inspiration platforms. This shift towards conscious and individualised choices in home decor reflects broader cultural and societal changes.
As consumers seek to create living spaces that align with their values and desires, the future of home decoration looks promising. This evolution signifies a positive trend, as it encourages creative expression, environmental responsibility, and the prioritisation of meaningful experiences within the home.
About India Circus
India Circus, a Godrej & Boyce venture led by the creative mind Krsnaa Mehta, pays homage to India’s diverse heritage and invites you on a captivating journey spanning from the majestic palaces of Rajasthan to the lush banana plantations of the Cauvery Delta. Krsnaa Mehta, the founder and visionary designer behind this enterprise, has crafted a captivating collection of home decor and more, showcasing his contemporary-chic and sophisticated designs.
From his humble beginnings as an aspiring entrepreneur to his current role as the founder and design director of India Circus, Mehta’s dream of achieving a global presence has been realized, thanks to the support of Godrej & Boyce Mfg. Co. Ltd.
Krsnaa, attributes his design sensibilities to his upbringing and the rich cultural tapestry of India, which is steeped in vibrant colors and diverse design elements. He views himself primarily as a decorator rather than an interior designer. With the creation of India Circus, a venture within the Godrej & Boyce family, he has established a brand that skillfully blends traditional motifs with contemporary styles, celebrating modern Indian design.
The design philosophy of India Circus, under the Godrej & Boyce banner, revolves around bold and lively patterns, the incorporation of Indian-inspired motifs, and a harmonious fusion of traditional and modern design elements. Krsnaa’s ultimate objective is to introduce Indian design to a global audience in a fresh and accessible manner.