In a bold move that’s reshaping the entertainment industry in India, former investment banker Parinitaa Rajgarhiaa has introduced Zero Latency, a cutting-edge virtual reality (VR) gaming experience, to the Indian market. Her journey from finance to tech entrepreneurship exemplifies the changing face of business leadership in India and the country’s growing appetite for innovative entertainment.
From Banking to Virtual Reality
Rajgarhiaa’s transition from investment banking to the virtual gaming industry was driven by her passion for immersive experiences. “As a passionate Indian with a deep love for immersive experiences, my intense enthusiasm for virtual gaming drove me to leave banking and pursue an entrepreneurial career in this field,” she explains. Her encounter with Zero Latency’s innovative VR technology sparked her understanding of gaming’s revolutionary potential in India.
Bringing Zero Latency to India
The decision to introduce Zero Latency, an Australian brand, to the Indian market came after a transformative experience in Bangkok in January 2019. Rajgarhiaa was enthralled by the technology, recognizing it as the future of gaming—immersive, boundary-pushing, and socially engaging. “Witnessing its potential firsthand ignited my passion to bring this revolutionary experience to India,” she recalls.
A Vision for the Future of Gaming
Rajgarhiaa’s vision for Zero Latency aligns closely with evolving trends in the Indian gaming industry. She aims to break the presumption that VR games and gaming, in general, are isolating experiences. “With Metaverse already being talked about and VR being the key element to bringing it to life, I believe social immersive gamified experiences is the future!” she asserts. Her goal is to introduce immersive and lifelike experiences that transcend traditional gaming boundaries, moving beyond age-old arcade games to advanced technology gaming experiences that defy expectations and redefine entertainment.
Overcoming Challenges
Introducing a premium VR gaming experience to the Indian market was not without its challenges. Rajgarhiaa faced several obstacles:
1. High initial investment costs in a price-sensitive market
2. Building awareness and educating potential customers about VR gaming
3. Navigating regulatory hurdles and ensuring compliance with local standards
4. Overcoming biases in a traditionally male-dominated field
Despite these challenges, Rajgarhiaa remained committed to delivering a world-class VR experience and reshaping India’s entertainment scene. Her journey highlights the resilience required to break new ground and the importance of representation and diversity in driving industry innovation.
Changing the Landscape for Women in Business
Rajgarhiaa’s entrepreneurial journey exemplifies the changing landscape for women in business in India. By breaking through traditional barriers and demonstrating that women can lead and innovate in high-tech industries, she’s paving the way for future generations of female entrepreneurs.
“Transitioning from a career in investment banking to launching a cutting-edge VR gaming venture, I have navigated a male-dominated field with resilience and vision,” Rajgarhiaa states. Her success in introducing revolutionary technology to the Indian market highlights the growing recognition of women as powerful entrepreneurs and thought leaders.
Looking Ahead
As Zero Latency continues to grow in India, Rajgarhiaa remains focused on pushing boundaries and shaping the future of gaming experiences in the country. Her journey serves as an inspiration to other women in India, encouraging them to pursue their ambitions and contribute to the dynamic business environment.
Through her dedication and innovative spirit, Parinitaa Rajgarhiaa is not just bringing new technology to India—she’s helping to redefine the possibilities for entertainment and entrepreneurship in the world’s largest democracy.
