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Tata’s Watershed Moment

Tata is no stranger to having diverse business interests, but its latest move might well cause a splash in India’s Bottled Water segment, which is valued at US$5.55bn in 2022, and expected to grow annually by 4.97% (CAGR 2022-2026).

Tata Consumer wants to pick up a stake in India’s biggest and most recognisable bottled water brand, Parle-owned Bisleri. ­is comes hot on the heels of reports that Tata was looking to acquire up to ‑ve brands. Nestle, Danone, and Reliance Retail too had expressed an interest in acquiring a stake, but their interest trickled away with talks not materialising.

Tata already owns a bevy of Bottled Water brands, such as Tata Water Plus, Tata Copper+, and Himalayan, to name a few. But Bisleri is a titan of the industry, accounting for 32% of India’s organised Bottled Water market, and a distribution network it has carefully cultivated over decades to give it a massive footprint. Ally that with Tata’s own market share, and a behemoth emerges.

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