The Metaverse: Opportunity of a Lifetime?


The metaverse is still evolving, as are the opportunities it offers, but it is one perhaps too large for businesses to ignore

The year is 2007, and the location is the Moscone Center in San Francisco. As Steve Jobs took the stage to unveil the iPhone, every innovation he rattled off began to make it clear that the game had forever changed when it came to mobile phones. It wasn’t even limited to the most rabid wide-eyed Apple fanboys in the room; everyone in attendance and beyond knew that something special was on the anvil, which would change the world.

“The metaverse is here, and it’s not only transforming how we see the world, but how we participate in it – from the factory floor to the meeting room.”

Satya Nadella CEO, Microsoft

“Looking to the future, the next big step will be for the very concept of the ‘device’ to fade away”

–Sundar Pichai CEO, Alphabet and Google

“Think back to 2008, when the App Store went live. There was the initial round of apps and people looked at them and said, ‘this is not anything, mobile apps are not going to take off’. And then step by step things start to move. And it is sort of a curve, it was just exponential — and now you couldn’t imagine your life without apps. AR is like that. It will be that dramatic.”

Tim Cook CEO, Apple


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