Sunday, June 16, 2024

Advertising policy

The following types of advertising content are not allowed on Team Marksmen’s websites, such as Marksmen Daily and in Focus.

While this policy is meant to guide decisions on which advertisements are acceptable, each ad will be judged individually on how it impacts Insider’s brand, and therefore can be denied even if the ad does not technically qualify as prohibited content or content subject to further review. We will review the legality, brand reputation, and user experience in addition to other factors before deciding how to proceed. Team Marksmen reserves the right to accept or reject at any time advertising for any product or service submitted for publication and to remove advertising that has been posted.

The following advertising or sponsored content cannot be published on Team Marksmen websites due to legal, regulatory, and branding concerns. The content itself may be illegal or the advertising of that type of content may be illegal.

  • Adult Content
    • Sexual content
      • Ads that are suggestive, relate to or refer to sex, including adult products and services
  • Counterfeit Goods
    • Counterfeits and fakes
      • Advertising for counterfeits or fake goods, including replicas or imitations of designer products.
      •  Counterfeit goods are goods, including digital goods, that are promoted, sold, or otherwise distributed using a trademark or brand that is identical to, or substantially similar to, the trademark or brand of another, without authorization from the trademark or brand owner
    • False or misleading reference to any Team Marksmen intellectual properties
      • Advertising that uses the name or logo of any Team Marksmen intellectual properties, or makes any other references to any such properties (unless the content was created, published, or approved by Team Marksmen)
  • Dangerous Products or Services
    • Guns and firearms
      • Advertising for guns, firearms, other weapons, or ammunition
    • Fireworks and other explosives
      • Advertising for products that are designed to explode and could cause damage to people or property
      • Advertising for instructional content about the assembly, enhancement, or acquisition of explosive items
    • Tobacco
      • Advertising for cigarettes, cigars, tobacco, smokeless tobacco, and other tobacco products, including vaporizers, electronic and “smokeless” tobacco products, and paraphernalia
  • Discriminatory Practices
    • Hate content
    • Racial, gender, and other discrimination
      • Content that incites (or tends to incite) hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or any other characteristic that is associated with systemic discrimination or marginalization
  • Enabling Dishonest Behavior
    • Downloadable utilities
      • Advertising for “downloadable utilities” – software for download which is designed to enhance the functionality of an operating system or device, whether desktop or mobile (e.g., anti-virus software, file converters, driver updaters, system cleaners, download managers, disk defragmenters, codecs, browser toolbars, ringtones, screensavers or wallpapers)
    • Products or services that bypass copyright protection
      • Advertising for products or services that bypass copyright protection, such as software, cable, or satellite signal descramblers
    • Non-accredited universities or programs
      • Advertising for degrees or transcripts for sale or offered by non-accredited universities or programs, including “life expectancy degrees” and academic paper writing services (e.g.,  sale of pre-written essays, theses, and dissertations)
    • Products and services of questionable legality
      • Advertising for falsely obtained passwords, pyramid schemes, “get-rich-quick” schemes, products designed to evade laws, embargos, or sanctions
    • Advertising that contains spyware, malware, or any software that results in an unexpected or deceptive experience, including links to sites containing these products
    • Advertising for products or services that enable a user to gain unauthorized access or make unauthorized changes to systems, devices, or property, such as hacking services, stealing cable, radar jammers, changing traffic signals, and phone or wiretapping devices
  • False or Misleading Claims
    • False or misleading claims relating to the effectiveness or characteristics of a product or service
      • False or misleading claims about product or service attributes, quality, or functionality
    • Unsubstantiated claims
      • Advertisers are responsible for having adequate substantiation to support the claims in an ad
      • Advertisers may be required to provide substantiation to support the claims in an ad
    • False or misleading health claims
      • Claims that a product or service can guarantee prevention of, immunity from, treatment of, or a cure for COVID-19
      • Claims of cures for incurable diseases
      • False or misleading claims about vaccines
    • Claims of unrealistic results within specific timeframes
      • Claims regarding weight loss or financial gain
    • Collecting donations under false pretenses
    • “Phishing” or falsely purporting to be a reputable company in order to get users to provide valuable personal or financial information
    • Making offers that aren’t actually available
    • Omitting or obscuring billing details such as how, what, and when users will be charged
    • Omitting or obscuring charges associated with financial services such as interest rates, fees, and penalties
  • Financial Services > Some Cryptocurrency Advertising Prohibited
    • Offer to purchase, sell, or trade cryptocurrencies
      • Offer to purchase, sell, or trade related products such as binary options, contracts for difference, or any derivative crypto product
  • Inappropriate Content
    • Advertising that promotes or displays violence, crime, obscenity, other forms of anti-social behavior, or is otherwise not in good taste
    •  Advertising that contains defamatory, libelous, or threatening content or language
    •  Advertising that contains potentially offensive content or language
    •  Advertising that contains personal attacks, demeaning or inflammatory content, profanity, or vulgarity
  • Litigation
    • Solicitations for lawsuits, including class action lawsuits
  • Recreational Drugs Generally
    • We will not accept advertising for legally restricted, controlled or illegal drug products, services, publications, or paraphernalia, including:
      • Cannabis/marijuana
      • Unlawful, legally restricted or controlled recreational and herbal drugs
      • Accessories associated with drug use, such as bongs, rolling papers, and vaporized delivery devices
      • Drug dispensaries
      • Depictions of hard drug use
  • Religion
    • Religion and religious views, events, activity, houses, organizations, etc.
      • References to, or advocacy for or against, religious views
      • NOTE: Content relating to astrology or non-denominational spirituality is permitted
  • Sensationalism
    • Sensationalistic subjects and content
      • Advertising that attempts to get users to click by appealing to their curiosity, such as using a teaser message with hyperbolic language or imagery, including ads that center around sensationalistic subjects (such as celebrity arrests, deaths, or divorces) or aim for shock value (e.g., fake news)