Words by Neeraj Tiwari
In an exclusive conversation, Maharashtra’s Minister for Tourism and Mining, Shri Shambhuraj Desai, revealed a bold and ambitious roadmap for reshaping the state’s tourism landscape. With the new Maharashtra Tourism Policy in focus, Minister Desai detailed strategic initiatives aimed at attracting ₹1 lakh crore in investments and creating 18 lakh jobs. Speaking with us, he also highlighted plans for infrastructure upgrades, digital integration, mega events like the Mahabaleshwar Mahotsav, and a community-driven tourism model. Below are key takeaways from this important dialogue.
Minister Desai, the Maharashtra Tourism Policy has drawn significant attention. What is its core objective and economic impact?
Our new Maharashtra Tourism Policy is designed to drive economic growth by positioning Maharashtra as a premier tourist destination. The policy’s aim is clear: to attract ₹1 lakh crore in investments and create 18 lakh employment opportunities. This will be achieved through PPP (Public-Private Partnership) models, ease-of-doing-business reforms, and strategic incentives for private players. We’re building an ecosystem that supports investors while also benefiting local communities and entrepreneurs.
Infrastructure has always been a key concern in tourism. How is the government addressing this in the new policy framework?
Robust infrastructure is the backbone of our tourism revival strategy. We’ve allocated ₹2,083 crore in the 2025–26 state budget specifically for tourism infrastructure development. This includes upgrades to roads leading to key destinations, modern amenities at heritage sites, and development of newer attractions. Alongside, we’re identifying “Tourism Growth Zones” where infrastructure will be fast-tracked to facilitate large-scale tourist activity and investment. Our aim is to offer world-class facilities and seamless travel experiences.
Mahabaleshwar Mahotsav 2025 seems to reflect the state’s new tourism energy. How does it tie into the broader policy goals?
Absolutely. The Mahabaleshwar Mahaparyatan Mahotsav was a model showcase of experiential tourism under our new policy. Visitors can enjoy helicopter rides, laser shows, adventure sports, culinary fests, and vibrant cultural showcases. It’s more than a festival—it’s a template for how we want to promote local economies through tourism. We also used this event to pilot our Tourism Mitra initiative, a dedicated force for tourist safety, assistance, and hospitality.
How are lesser-known destinations and rural communities being brought into the tourism fold?
The policy takes a decentralized approach. Hidden gems like Toranmal Hill Station, Jawhar, and Amboli are being developed into integrated tourism clusters. We’re working to improve connectivity, digital presence, and on-ground facilities in these areas. More importantly, we’re investing in community training programs, so locals are equipped to offer homestays, tour guiding, and culinary experiences. This ensures that tourism growth is inclusive and sustainable—spreading opportunities beyond urban centres.
With the tourism landscape evolving globally, how is Maharashtra aligning with emerging trends and technology?
We are aligning with the future of travel. The policy supports eco-tourism, heritage conservation, and wellness tourism. We’re also embracing digital transformation with features like virtual tours, online booking systems, and AI-powered kiosks to enhance tourist experiences. Sustainability is central—we’re actively promoting green infrastructure, waste management, and responsible travel practices. The aim is to build a tourism model that is tech-enabled, resilient, and eco-conscious.
