Words by Karan Karayi
These motley tools could supercharge your marketing game, and help grow your business
Artificial Intelligence (AI) has already become such a big part of our daily lives. From the intelligent speakers we use to soundtrack our day, to the entertainment systems we use in our cars, or even using your phone to check the weather forecast for the day, AI has become ubiquitous.
As per a PwC study, on average, 80% of consumers who have shopped using a voice assistant report being satisfied, with 71% preferring voice search over traditional typing while 62% of consumers are willing to use AI for a better buying experience. And if the customer is king, why not follow their lead and integrate AI into your marketing efforts?
Here are a collection of tools we believe can complement your marketing strategy and be the secret sauce of your recipe of success.
Jasper
Meet Jasper, an AI designed for creating copy in a range of tones and styles, on any topic you might fancy. Its makers claim that Jasper has “read” 10% of the internet, and while the few samples we read seem disjointed and need to be polished for the final product, there’s no denying it takes a lot of the legwork out of copywriting, and can be easily applied for creating SEO content, blog posts, social media copy, captions, meta-data, and much more. It has a simple dashboard and short learning curve, and is relatively inexpensive to implement (prices start at $49 per month for 50,000 words). Emily Bronte it most certainly is not, but it can help your marketing reach for wuthering heights.
Synthesia
Computing intelligence has advanced to the point where we can now use AI to generate reasonably life-like videos for a variety of purposes, and Synthesia seems to be the best of the lot. Enter your script, and state-of-the-art AI algorithms will create a full-blown video with graphics and imagery, complete with an AI-generated human speaking in any one of 60+ languages in an almost natural manner. Besides its own ability to create videos that can be used to quickly create product development, training, how-to, and marketing videos in minutes. It can even be used to edit your own videos in post-production, making it something of a swiss army knife for video creation. Why work on videos when AI can be your own personal Spielberg for hire?
Beautiful.ai
Has your heart ever gone deck deck when the boss asks you to create and share a presentation by end of day? Well, fear no more. Beautiful.ai is here to ensure every point you reinforce is a PowerPoint. No more worries about how to beautify that presentation, no more design guidelines to more, no more brainstorming about how to drive home a proposition while being on brand, and perhaps most importantly, no need to spend hours whipping that deck for the boss.
Touted by its makers as “the first presentation maker that is an expert deck designer, so you don’t have to be”, this is the tool that will liven up your presentation making skills. Prices start at $12 per month, a small price to pay to get in the boss’ good books.
Pictory
Generating loads of content, but don’t quite know how to repurpose it? Enter Pictory. This smart AI assistant generates videos from text automatically, a boon for content marketers looking to give their short or long-form content a fresh lease of life. The platform takes all the work out of creating videos, scanning through several royalty-free images and videos to create something that dovetails with the script shared. Once done, it puts out crisply edited, impactful branded videos that help the message hit home. It certainly holds promise in taking out the lengthy technical process of making videos for social media or otherwise, and seems cost-effective too, with prices starting at $19 per user per month for 30 videos.
Repurpose.io
So you’ve just found out about Pictory, and you’ve just realised that there are solutions out there that can infuse fresh life into your content. Platforms that can take that podcast you crafted with so much care and attention and make an audiobook out of it, or create a podcast out of that video interview you did. Repurpose is exactly such a solution, taking that content you thought is a dead horse flogged within an inch of its life and helping it get up on its feet again before sending it out into a whole new pasture.
Repurpose.io simplifies your content workflow and helps you to create great content for diverse online audiences. With unlimited possibilities across multiple platforms such as YouTube, Instagram, Google Drive, podcasts and more, you can optimise each piece of content for the needs of different channels. What could be better than leveraging tech to work less?
